Hackathon for Film Marketing

An intensive training programme designed for young filmmakers, producers, students, and other film, communication, or marketing professionals who want to learn how to build a successful promotional strategy – from idea to audience.

Under the mentorship of experts from Luckytime and Alphapanda, Europe’s leading film marketing agencies, participants will learn through real examples, practical exercises, and teamwork.

Day 1
5 December 2025 (MKC)

• Group work and development of real marketing strategies.
• Presentations, feedback, and ideas that will inspire you to think like a professional.
• Screening of a film from the Cinedays programme, selected by the expert mentors.

Day 2
6 December 2025 (MKC)

• How do you shape a film’s narrative so it reaches the right audience?
• What makes a campaign recognisable and effective?
• How do you create content that people will want to share?

The day concludes with presentations, analysis, and a feedback session.

Duration: approximately 6 hours per day (with breaks and plenty of creative energy!)

Alphapanda (https://www.alphapanda.com/) is a marketing agency based in Berlin (with teams in Warsaw, Lausanne, and Milan), developing expertise since 2011 in all areas of film marketing and social media. They work on a wide range of projects, from Hollywood blockbusters to indie documentaries, offering services such as strategy, creative development, social media, and digital campaigns. Their clients include Warner Bros., 20th Century Fox, Bankside Films, Beta Film, Verleih, Curzon, BFI, NEON, The Match Factory, Luce Cinecitta, Kino Swiat, Autlook Film Sales, Under the Milky Way, and the European Film Awards.

Luckytime (https://luckytime.fr/) is a Paris-based agency specialising in digital marketing and communication in the fields of cinema, audiovisual production, culture, and entertainment. Their services range from initial strategy to implementation and optimisation, as well as full support through analysis, creative production, video, and social media strategy. Their clients include CNC (the French National Centre for Cinema), AFCAE (the French Association of Film Producers and Distributors), the French channel StudioCanal, and major film distributors in France such as MK2, Pyramide, Jour2Fete, and many others.

The event is funded by the “European Film Festival Support” programme under an initiative of the European Union, implemented by Cineuropa.org, Institut français, and the Goethe-Institut.

The goal of the project is to support the creation and enhance the quality of European Union film festivals organised by EU delegations around the world.